Last updated: 21 July 2026

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1. Who we are

This website is operated by CherryActive ("we," "us," "our"). This Privacy Policy explains how we collect, use, and protect your personal information when you visit www.cherryactive.com

If you have any questions about this policy, please contact us.

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2. Information we collect

We may collect the following information:

• Contact information you provide when submitting a form on our website (e.g., name, email address, message content)

• Technical information, including your IP address, browser type, device information, and how you interact with our site, collected automatically through cookies and analytics tools

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3. How we use your information

We use your information to:

• Respond to enquiries submitted through our contact form

• Understand how visitors use our website, so we can improve it (via analytics).

We do not sell your personal information to third parties.

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4. Cookies

Our website uses cookies to improve your experience and understand how visitors use our site. This includes:

• Essential cookies required for the website to function properly

• Analytics cookies to help us understand visitor behaviour (e.g., Wix Analytics, Google Analytics)

You can manage your cookie preferences at any time via our cookie consent banner. For more detail, see our Cookies Policy.

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5. How long we keep your information

We retain personal information only for as long as necessary to fulfil the purposes outlined in this policy, or as required by law.

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6. Your rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you

• Request correction of inaccurate data

• Request deletion of your data

• Object to or restrict certain processing

• Withdraw consent at any time 

To exercise any of these rights, contact us.

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7. Third-party services

We use the following third-party services, which may process your data:

• Wix.com, our website hosting and building platform

• Google Analytics 

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8. Changes to this policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.

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9. Contact us

If you have questions about this Privacy Policy or how we handle your data, please contact us.